The Writers

We bring brands to life.

What problems do we solve for you?

Language and words are how people get to know you and your brand.

Whether it’s written or verbal communication, what you say and how you say it says everything.

Over the years, we’ve found our work tends to solve three key problems.

 

1. Undefined corporate culture

Culture is the lifeblood of any organisation.

It’s the underlying beliefs, assumptions, values and ways of interacting that bonds your people together. It shapes their views, hopes, worries and fears.

Undefined culture leads to misunderstanding, productivity loss and high employee turnover. Your people are not on the same page. Hell, they haven’t even picked up the same songbook.

A unifying tone of voice brings your people together and clarifies expectations. The right stories reward (and reinforce) the right behaviour.

The Writers - Culture eats strategy for breakfast - Peter Drucker
‘Culture eats strategy for breakfast.’ Peter Drucker

 

2. Getting lost in the crowd

Everyone and everything is vying for your audiences’ attention.

Adding more noise or shouting louder is not going to get you heard. It’s just going to add unnecessary expense, waste resources and annoy everyone. Mixed messages confuse everybody.

Product and service parity - particularly in financial services, technology, health and energy - make it difficult to differentiate from competitors. A distinctive tone of voice will help set you apart. Well-told stories will help you stand out and be remembered. 

 

3. Lack of audience connection

So much writing is just so much blah.

It’s dull, boring and bereft of any personality. It doesn’t connect the dots, let alone connect with prospective audiences.

So many opportunities to forge deeper, trusting relationships with audiences are lost for the sake of a few words. Ensuring a relevant tone of voice will help you connect with audiences and generate shared value. Good stories will help you move people.

 

We make it a habit to look deeply to ensure we’re solving real problems rather than surface symptoms. Adding another problem to an existing problem is no way to get through life.

Our clients appreciate that compelling words and language wrapped in stories are the best way to cut through. The best way to reach and move people. The best way to build trust.

We developed StoryStructureâ„¢ to help brands use a universal story framework and sequence to create compelling communications that draw people in.

We help our clients identify and set the direction toward their most important goals and then work together to turn those goals into reality. This means embedding good writing and storytelling into core processes and mindsets, building capabilities to help your people thrive in an ever-changing world.

 

Wondering what problems we can help solve for you? Email help@thewriters.com.au

 

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