Covid-19: We’re working remotely Australia-wide and available via email, phone and video meetings.


The Writers help tongue-tied brands find their true voice and grow.

Not in a spammy way. Not with hard sell, bombastic copy or shrill text.

We take the time and care necessary to discover everything that makes your brand special, everything that makes your brand unique.

Then we distill that uniqueness through creative ideas and themes best expressed in words and language, syntax and story.

We help you easily produce a more effective website that engages more people and grows your brand.


The Writers are a boutique writing consultancy specialising in strategy development, brand positioning and effective communications.

We were established by leading writer and creative director, Stefano Boscutti, after more than 20 years with top tier agencies and brands.

We provide clients with specialist expertise to help their brands grow. Our clients are publicly listed companies, private businesses and individual organisations.

We service Australian clients nationwide as well as international clients with Australian interests.

Strategy Development

- Strategic options

- Growth opportunities

- Outcomes 

Brand Positioning

- Target markets

- Points of difference

- Consumer benefits

Effective Communications

- Narratives

- Brand style guides

- Written communications


Are you struggling with a website?

Have you finished writing a website (or half of one) and want help evaluating its effectiveness? We have the knowledge, expertise and tools to do this with you. Contact


Need help finishing a first draft?

Are you stuck on a first (or second) draft and not sure what to do next? Do you need help finishing a draft? We’ll help you get unstuck and finish. Contact


Not sure where to start?

Do you know you need some help but aren’t sure where to start? We’ve all been there. Schedule a free 30-minute consultation to get you started. Contact