The Writers

We bring brands to life.

How StoryStructure™ can help you?

Stories are how we make sense of the world.

We’re all hard-wired to tell stories, to crave stories, to respond to stories. Think about how many hours a day you spend reading news stories, watching films or television.

The business world has fallen in love with the power of storytelling to help people connect with corporate visions and organisational changes, to bring big strategies and abstract ideas to life.

But what organisations think of as storytelling is often just their strategy described in an interesting way. There’s a lot more to story than that.

 

Create compelling communications

We developed StoryStructure™ to help brands use a universal story framework and sequence to create compelling communications that draw people in.

StoryStructure™ gives shape and form to your authentic tone of voice. It lets you clearly see how story works and why it’s the most powerful tool to compel the human mind. It’s the secret sauce in the world’s most successful brands, books, television series and motion pictures. (Not to mention the rockbed of the world’s largest religions.)

When you apply StoryStructure™ your communications start to cut through the confusion. The human mind is drawn to clarity and away from complexity. If audiences are confused about what you offer, they’ll look past you for somebody who can say it clearly.

Whoever tells the best story wins.

 

Wondering how we can help your brand tell better stories? Email help@thewriters.com.au

 

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