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Articles

What does high-quality content mean for your brand growth?

By The Writers

Many Australian brands fail to understand the true meaning of high-quality content. Brands often confuse high-quality content with advertising and other digital promotion strategies and tactics.

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A logo is not a brand

By The Writers

A brand is more than a logo. You know what the Hyatt logo looks like but do you know what the Hyatt brand stands for? Does Hyatt know what the Hyatt brand stands for?

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What are the benefits of good storytelling?

By The Writers

Good stories change the world. That’s what they’re made to do. At their most elemental, stories show how transformation is possible, probable and (when well written) inevitable.

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Fucking Bunnings!

By The Writers

It’s the weekend in Australia. Which means it’s time for the ritual drive to your nearest cathedral of latter-day handymen and women, your nearest Bunnings Warehouse.

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Myer: Truth in advertising

By The Writers

You’re a good writer and a halfway decent designer. And you’re looking for a job. So you sign up with Seek for daily updates. As a copywriter. A position advertised by Myer for a Content Design Lead lands in your inbox.

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Think different

By The Writers

It was 1997 and Steve Jobs had been lured back to save Apple. Jobs had been away for a decade after a boardroom battle forced him from the company he co-founded with Steve Wozniak.

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Act of discovery

By The Writers

Any creative work is largely about discovering. It’s not about creating per se. It’s about the act of discovery.

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What are the top 10 traits of top writers

By The Writers

First impressions matter. Recruiters initial gut feeling about a writer is a critical factor when making hiring decisions. And what drives that first impression is traits.

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