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Articles

What high-quality content strategies can best help your brand grow?

By The Writers

The right high-quality content strategies can fuel the right growth for your brand. There are no limits to how much you can grow your brand.

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All hail the one-liner

By The Writers

Most people stumble when it comes to talking (or writing) about their brand. That’s where the one-liner comes in. It’s a simple sentence or two that explains what you do or what you offer in such a way that you capture people’s attention.

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Are Republicans mentally ill?

By The Writers

Republicans are showing all the signs of mental illness. Conservatives got everything in 2016. The White House, Senate, Congress, governorships and statehouses.

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Miele makes a meal of it

By The Writers

Have you called Miele in Australia on 1300 464 353 for support lately? Hoping the Water Inlet/Drain light that’s flashing red on your Miele WT 945 S Front Load Washer Dryer doesn’t explode in a torrent of H2o and German machine parts.

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What are the benefits to your brand of writing and creating consistent high-quality content?

By The Writers

Consistent high-quality content is a lifesaver for a brand like yours. The benefits of producing consistent high-quality content can pay dividends at every touchpoint.

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Writing at Amazon

By The Writers

Amazon takes writing seriously. Yes, there’s a house style. Yes, it must follow a narrative. And yes, there’s a reason why. Writing forces you to clarify your thinking.

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What does high-quality content mean for your brand growth?

By The Writers

Many Australian brands fail to understand the true meaning of high-quality content. Brands often confuse high-quality content with advertising and other digital promotion strategies and tactics.

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A logo is not a brand

By The Writers

A brand is more than a logo. You know what the Hyatt logo looks like but do you know what the Hyatt brand stands for? Does Hyatt know what the Hyatt brand stands for?

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