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Articles

Let’s kill personas

By The Writers

Have you had enough of buyer personas? Those silly overviews with a stock photo portrait and subheads covering age, background, role, company, goals, challenges, shopping, news preference.

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What leads to forward motion?

By The Writers

You want to move people. But getting them to where you want them to go is often frustrating. They’ll put up one objection after the other.

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What high-quality content strategies can best help your brand grow?

By The Writers

The right high-quality content strategies can fuel the right growth for your brand. There are no limits to how much you can grow your brand.

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All hail the one-liner

By The Writers

Most people stumble when it comes to talking (or writing) about their brand. That’s where the one-liner comes in. It’s a simple sentence or two that explains what you do or what you offer in such a way that you capture people’s attention.

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Are Republicans mentally ill?

By The Writers

Republicans are showing all the signs of mental illness. Conservatives got everything in 2016. The White House, Senate, Congress, governorships and statehouses.

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Miele makes a meal of it

By The Writers

Have you called Miele in Australia on 1300 464 353 for support lately? Hoping the Water Inlet/Drain light that’s flashing red on your Miele WT 945 S Front Load Washer Dryer doesn’t explode in a torrent of H2o and German machine parts.

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What are the benefits to your brand of writing and creating consistent high-quality content?

By The Writers

Consistent high-quality content is a lifesaver for a brand like yours. The benefits of producing consistent high-quality content can pay dividends at every touchpoint.

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Writing at Amazon

By The Writers

Amazon takes writing seriously. Yes, there’s a house style. Yes, it must follow a narrative. And yes, there’s a reason why. Writing forces you to clarify your thinking.

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