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Articles

What are the benefits of good storytelling?

By The Writers

Good stories change the world. That’s what they’re made to do. At their most elemental, stories show how transformation is possible, probable and (when well written) inevitable.

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Fucking Bunnings!

By The Writers

It’s the weekend in Australia. Which means it’s time for the ritual drive to your nearest cathedral of latter day handymen and women, your nearest Bunnings Warehouse.

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Myer: Truth in advertising

By The Writers

You’re a good writer and a halfway decent designer. And you’re looking for a job. So you sign up with Seek for daily updates. As a copywriter. A position advertised by Myer for a Content Design Lead lands in your inbox.

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Think different

By The Writers

It was 1997 and Steve Jobs had been lured back to save Apple. Jobs had been away for a decade after a boardroom battle forced him from the company he co-founded with Steve Wozniak.

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Act of discovery

By The Writers

Any creative work is largely about discovering. It’s not about creating per se. It’s about the act of discovery.

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What are the top 10 traits of top writers

By The Writers

First impressions matter. Recruiters initial gut feeling about a writer is a critical factor when making hiring decisions. And what drives that first impression is traits.

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How to move people

By The Writers

Most executives struggle to communicate, let alone inspire. Too often they get lost in the accoutrements of companyspeak - data, dry memos, dull charts and hyperbolic missives from the corporate communications department.

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Website first

By The Writers

Everything is becoming a screen you hold in your hand. Everything is becoming a website in one form or another.

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